Lunar Labs is a Series B B2B SaaS platform automating workflow scheduling for enterprise teams. Their 2025 goal: 1,200 new ARR-paying customers, with a target CAC of ₹420 and a payback period of 11 months. Current spend is ₹14L/month across Google Search, LinkedIn, and retargeting. Attribution is incomplete. We've built a plan that consolidates their messaging, right-sizes their channel mix, and introduces two new channels at low risk.
The market: Enterprise workflow automation is saturated on LinkedIn but undersaturated in technical community channels (Dev.to, CSS-Tricks, HackerNews sponsored). Google Search CAC is rising 4% MoM but intent is highest. We recommend a reallocation: reduce LinkedIn spend by 18%, hold Google at current levels, and deploy ₹2.1L into three community channels where competitor CAC is 22% lower.
The roadmap: 90 days. Weeks 1-2: audience segmentation and landing page variants. Weeks 3-4: channel soft launch with 10% budgets. Weeks 5-8: optimization and CAC measurement. Weeks 9-12: scale winners to payback payback math. We're modeling ₹84L in new ARR against ₹8.2L in new spend — a 10.2× multiplier.
"The Strategiser didn't just suggest channels. It showed us why we should move. The confidence scores are real."