§ 01
Channel-mix decision tree
Which channels to start with, which to scale, which to kill — based on your stage, ARPU, and audience density. Stops you from spreading thin.
Build a growth engine that scales. Move from random tactics to systematic acquisition.
Your growth is random. Some months are great. Others are disasters. You can't explain why. You're running experiments without a system. Trying channels without a thesis. Hiring growth people without a playbook. The result is unpredictable growth that leadership doesn't trust and investors question.
Which channels to start with, which to scale, which to kill — based on your stage, ARPU, and audience density. Stops you from spreading thin.
How retention compounds. Where to invest before pouring more money into acquisition.
The growth team's monthly + quarterly rituals. What to measure, what to ignore, what to escalate.
A minimum-bar experiment template that prevents "we tried it for two weeks and it didn't work" theatre.
Eleven battle-tested playbooks (paid, content, partner, lifecycle, referral) with the conditions under which each one works.
Who you actually need on day 1, day 90, and day 365. With salary bands.
We stopped chasing channels and started compounding them. The cohort layer alone changed how we plan budgets — we now invest in retention before we touch acquisition.
— Anika Sharma, Director of Growth, a D2C consumer brand
Both. The decision tree forks early. The retention model and experiment system are direction-agnostic.
Partially. Pre-PMF teams should use sections 1, 4, and 6 only — the others assume you have a repeatable acquisition motion. We mark which sections to skip.
A book gives you ideas. This gives you the cadence, the org structure, and the decision rules that turn ideas into a system. The hacks are the easy part.
Yes — there's a "solo operator" variant that compresses the rituals into a 90-minute weekly cadence.
30 days, full refund, no questions asked.
Instant download. Lifetime access. 30-day money-back guarantee — if it doesn't move a number for you, we refund. No questions.