§ 01
Budget allocation model
A driver-based allocation across channels using your CAC, LTV, and saturation curves. Updates monthly.
Stop guessing, start planning with AI precision. A battle-tested framework for media planners managing ₹50L+ budgets.
Media planning today is broken. You're juggling spreadsheets, manual audience research, and outdated budget allocation models. Your competitors are using AI tools you don't understand. The result? Campaigns that underperform, budgets that leak, and leadership that questions every recommendation. Most media planners are still operating like it's 2015. This framework changes that.
A driver-based allocation across channels using your CAC, LTV, and saturation curves. Updates monthly.
A multi-touch attribution model that finance respects, with the assumptions you can defend.
How to negotiate with platforms, agencies, and DSPs — with the levers that actually move price.
How to build a unified audience view across CRM, analytics, and ad platforms — without a six-figure CDP.
The weekly + monthly cadence that catches budget leaks before they bleed.
A media performance dashboard your CMO will read and your CFO will trust.
We re-allocated 22% of our annual media budget in the first quarter. CAC dropped, ROAS held — and the CFO stopped asking me to justify every line item.
— Rohan Iyer, Media Director, a ₹120Cr/yr e-commerce brand
Partially. Sections 4 and 5 (data layer, real-time optimization) assume volume. Sections 1, 2, 3, and 6 work at any budget. We flag what to skip.
No. The framework documents how to build a unified audience view using just your CRM + analytics + ad platforms. A CDP is faster but not required.
Meta, Google, LinkedIn, programmatic display, YouTube, retail media. The decision rules and rituals are platform-agnostic.
There's a dedicated agency-managed variant that defines the in-house oversight loop and the SLAs you should hold the agency to.
30 days, full refund.
Instant download. Lifetime access. 30-day money-back guarantee — if it doesn't move a number for you, we refund. No questions.